STROLL TO ROLL
NBAA Business Aviation Convention & Exhibition

To drive traffic to Avfuel's booth at NBAA-BACE, we created "Stroll to Roll": an interactive activation that turned booth visits into a game. My goal was to design a visual identity that captured Vegas energy while staying true to Avfuel's professional brand and tying in seamlessly with the rest of the booth.

Attendees explored the booth and visited co-exhibitors to collect scratch-off cards. Some revealed instant cash prizes; others said "roll the dice," sending players to a pair of oversized dice at our booth. Rolling an Avfuel logo earned a pick from the prize wall, with a chance at the grand prize: $1,973.

My role: I led the visual direction and designed every asset for the activation, including the scratch-off cards, social graphics, the prize-wall envelope display, the dice-rolling platform, a giant "grand prize winner" check, LED screen videos, and supporting signage, all built to feel like one cohesive experience.