SAF BRANDING

I led the visual refresh of Avfuel's SAF (Sustainable Aviation Fuel) brand, starting with a new logo and building out a full set of assets to go with it — handouts, a counter sign, buttons, a retractable banner, and a lobby TV video — so SAF had its own distinct look across the board.

The biggest piece of this was the fuel truck tank decals, which have rolled out to 15 airports so far. These had to live next to our standard truck striping, so I designed the SAF graphics to work with that existing look instead of clashing with it. The goal was for the trucks to still feel like one fleet, not two different designs slapped together. I worked with different companies around the country to produce and apply these decals, providing them very specific guidelines to make sure the overall execution stays consistent no matter who is installing them.