BIG BOY
Throughout my time at Big Boy, my goal was to help modernize the brand's image. The company had just introduced a refreshed logo and was looking to update its overall look to attract a new, younger generation of customers.
Billboards
Billboard concepts designed to raise brand awareness and showcase Big Boy's new logo. Two of these designs were installed on eight billboards across Michigan.
Sauce Label Redesign
Redesign of Big Boy's sauce labels to align with the brand's updated look. The sauce is currently sold online, with plans to expand onto grocery store shelves. I developed two distinct label directions: one highlighting the new character logo, and another paying homage to Big Boy's iconic checkered suspenders.
Big Boy Shop
Designs for Big Boy's retail site, created to appeal to a younger audience with trendy, wearable apparel suited for everyday, casual wear. Part of what makes Big Boy compelling to this audience is its long, iconic history, so I leaned into a vintage aesthetic to highlight that nostalgic appeal throughout the apparel designs.
