BIG BOY
MENU REDESIGN

I designed a new menu for Big Boy to align with the company's modern rebrand. I executed this project from sketches to print production. A key part of my creative direction was incorporating plenty of mouthwatering food photography, so I oversaw a food photoshoot with a studio in Grand Rapids to capture fresh, high-quality images for the new design. The final menu, an 8.7" x 15" trifold, is now used at every Big Boy restaurant.